See our latest release! The Flyer is a riveting love story involving an escaped American POW and a German woman sympathetic with the underground. Order your copy from Alibris today!
Why Writers Should Embrace The Internet
One of the greatest
obstacles for a beginning writer is his or her ability to garner an
audience. In the eyes of the publishing
field, readers equates to credibility and marketability, which leads to a
higher probability of publication. Before digital publishing (internet
publishing) became a reality, a writer needed to have something in print in
order to establish him or herself as a real, bona fide writer. In order to get something in print, the
novice writer had to go through a series of hoops, from writing marketing
letters (query letters) to agents to submitting sample manuscript chapters to
overwhelmed acquisitions editors any number of publishing houses, only to be
told (oftentimes repeatedly) "We are not seeking this kind of material at
this time." This process cost the
writer time, money on postage and photocopies, and a considerable amount of
heartache.
The internet changed
all of that. Now, any writer has the opportunity to take his or her work
directly to the public with little to no up-front cost, and no real need for
programming or web-building knowledge. What is even better is that while the
internet allows a writer to gain an audience or fan base, it can also generate
income for the writer before he or she ever sells one copy of a printed book.
In many ways, the internet offers to writers the same opportunity for instant
audience approval (or disapproval) as the television program American Idol offers to aspiring singing
talent.
Where To
Start?
There are several
ways in which writers can earn money using the Internet. One of the first, and
most basic, avenues is by providing other webmasters with internet content.
Every internet site
in existence competes with other sites for visitors, and sites that are deemed
"sticky," meaning that they attract the highest number of unique visitors who stay for longer than 30 seconds at a time, are
ranked at the top of search engine listings for their particular specialty. As
a result, webmasters are constantly seeking well written articles that would
interest their visitors. Because most webmasters are specialists in their own
business niche and not writers, this affords even novice writers the
opportunity to sell content.
The average internet
article runs between 500 and 1000 words. As with a newspaper article, it is
tightly focused and written so that any thirteen year
old can understand it.
Internet articles
should be written using the Associated Press style guide and using the same
"Who-What-When-Where-Why-How" formula as would a standard feature in
the newspaper or a newsmagazine. They need to pack a punch in the first few
sentences in order to capture the roving eye of a net surfer, and keep their
attention for a minimum of thirty seconds.
A well written internet article should be researched and fact-checked
just as thoroughly as any print article; the credibility of both author and
webmaster rides on the accuracy of the information provided. If articles pertain to specific
personalities, the legal standards for slander and libel still apply; courts
deem internet postings as "publication," and will rule against the
person who fails to substantiate claims about a person in an internet posting.
What benefits does a
writer receive from writing articles for other people to use? First, the writer
receives credibility. In most cases, articles that have been purchased for use
allow the writer to add their own "squib," or autobiographical
information, at the bottom of the article.
If a writer has a book in print, is working on a book, or has a business
related to the topic he or she has written about, this short paragraph is an
opportunity to advertise that book or business for free. Second, article
brokers such as Constant-Content.com
charge webmasters to download articles and pay the writer a percentage of the
fee. If a writer happens to be an expert
on a "hot" topic, he or she can earn a substantial amount of money
selling and reselling articles that pertain to that topic. Topics that never go out of style include
personal finance, building wealth, relationships, finding the "right"
career or landing that dream job, weight loss, fitness, and beauty and fashion.
Some writers find
the idea of writing articles attractive, but do not want to give up the rights
to their work In this instance, there are sites that allow a writer to post
work for free and pay them according to the number of page views their work
receives or the number of "clicks" that advertising placed on the
page receives. The larger the number of
eyeballs that read an author's work, the more that author is paid. Writers who
utilize social networking sites such as Facebook, MySpace or LinkedIn can leverage
their memberships in these networks by providing page links to their published
articles from their profile pages, and encouraging their "friends" to
click through to read their latest work.
Sites that work in
this way are: AssociatedContent.com
and Triond.com. Both of these sites pay their
writers monthly via PayPal.